The 194 Top Responsibilities of Small Business Owners (Ha!)

The job of a small business owner seems to get bigger and bigger every year.  Once upon a time, someone could decide they wanted to have a window-installation business, and five minutes later they had traded a donkey for three months' worth of storefront rent and six panes of glass and they were in … [Read more...]

Small Business Strategy: Should I Hire a Ghost Blogger?

One of the conundrums that face a small business owner today is how to effectively market their business using social media.  In the past, a small business owner didn't necessarily need a marketing plan or know how to execute it.  An architect or an arborist could buy a yellowpages ad and put a … [Read more...]

If You’re Searching for the Yellow Pages, You’re More Lost Than You Think

  In 1992, 90% of business searches were done through the yellow pages.  Since the internet hadn't been invented yet, they didn't have a lot of alternatives.* Back in the good old days, a search went something like this: Pick up phone book. Turn to "Shoe Stores" Check out the ads … [Read more...]