Small Business Strategy: How Much Social Engagement Can You Handle?

In a meeting with a potential PR company client this week, I was asked a question that stumped me.  And for the life of me I couldn't figure out why. "Do you do full social media engagement or do you only do posts and expect the client to do the follow-up?" The answer is, "Heck yes we do full … [Read more...]

Small Business Strategy: Should I Hire a Ghost Blogger?

One of the conundrums that face a small business owner today is how to effectively market their business using social media.  In the past, a small business owner didn't necessarily need a marketing plan or know how to execute it.  An architect or an arborist could buy a yellowpages ad and put a … [Read more...]