Social Media Plan for Artists (Part 1): How to Communicate as an Artist Brand

Social media marketing for artists is a lot like social media marketing for any business, but with some added benefits.  Alas, if you’re looking for a quick fix for your problems, you’ve come to the wrong place. With social media, shortcuts are useless. Your success as an artist will revolve around … [Read more...]

Small Business Strategy: How Much Social Engagement Can You Handle?

In a meeting with a potential PR company client this week, I was asked a question that stumped me.  And for the life of me I couldn't figure out why. "Do you do full social media engagement or do you only do posts and expect the client to do the follow-up?" The answer is, "Heck yes we do full … [Read more...]