New Year’s Resolution? Get More Customers!

Photograph attributed to reynermedia by a Creative Commons license.

Photograph attributed to reynermedia by a Creative Commons license.

It’s mid-January, and if you’re like most of us, those New Years resolutions to put more effort into social media are already starting to look pretty hard to reach.

Do your goals look something like this?

1. Spend an hour a week on Twitter.
2. Spend two hours a week on LinkedIn.

You know that without a serious social media marketing effort, your business won’t grow. But no matter how much you post, it doesn’t seem to make any difference. Sound like anyone you know?

You don’t have to do it all yourself

Most people don’t know you can hire someone to manage your personal social media account. While you don’t want anyone to manage your Facebook account (after all, you’re the best one to detail your Friday night bar crawl, amiright?), the truth is that the best person to manage your LinkedIn account… might not be you.

Sites like LinkedIn are more than just social media platforms. They’re advanced search engines with you and your company as the product people are searching for. That is, if you know all the rights words and where to put them.

Most people don’t. The knowledge that you need to be able to interract with social media sites in a way that benefits your business is often more than a small business owner can be expected to learn while also keeping up with the demands of his or her business. It’s just too much!

So, once you stop kicking yourself for failing on your New Years resolutions, ask yourself if social media is really the best way to spend your valuable time. Or if maybe, just maybe, you should hire a professional.

And don’t forget, it’s tax deductible.

Megan J Wilson ThumbnailMegan J. Wilson is a professional ghostblogger, commercial freelance writer and social marketing consultant.  She also blogs at Dirt Totem Productions, where she is an avid cheerleader for social media marketing for independent films.