While medium to large sized businesses have a line item in their budget for market research, a sole proprietor or small business owner likely will not. The sole proprietor generally starts a business based upon his or her personal beliefs about their product or service, and who they believe will … [Read more...]
How Do I Find My Customers?
Posted on September 26, 2013 Written by Megan J Wilson
Filed Under: September 2013 Tagged: market research, marketing plan
Small Business Strategy: How Much Social Engagement Can You Handle?
Posted on September 20, 2013 Written by Megan J Wilson
In a meeting with a potential PR company client this week, I was asked a question that stumped me. And for the life of me I couldn't figure out why. "Do you do full social media engagement or do you only do posts and expect the client to do the follow-up?" The answer is, "Heck yes we do full … [Read more...]
Filed Under: September 2013 Tagged: audience engagement, community manager, ghost blogger, SBS, social marketing manager
Small Business Strategy: Should I Hire a Ghost Blogger?
Posted on September 16, 2013 Written by Megan J Wilson
One of the conundrums that face a small business owner today is how to effectively market their business using social media. In the past, a small business owner didn't necessarily need a marketing plan or know how to execute it. An architect or an arborist could buy a yellowpages ad and put a … [Read more...]
Filed Under: September 2013 Tagged: blogging for SEO, ghost blogger, marketing plan, SBS, SEO, social marketing plan
