Small Business Strategy: Should I Hire a Ghost Blogger?

One of the conundrums that face a small business owner today is how to effectively market their business using social media.  In the past, a small business owner didn't necessarily need a marketing plan or know how to execute it.  An architect or an arborist could buy a yellowpages ad and put a … [Read more...]

Small Business Strategy: What Are Keywords?

Probably the most important step in your search engine optimization (SEO) strategy is choosing the right keywords.  Keywords are the words that a potential customer types into a search engine when looking for you or your product.  With the right marketing strategy, you can capture the market for … [Read more...]

Small Business Strategy: Social Marketing Plan for Musicians

Musicians have a lot of options available to them in the area of social marketing.  For one thing, music is second only to film in that music can actually be experienced by someone sitting in their home.  That may sound silly – of course they can – but there are a lot of businesses that have a hard … [Read more...]

If You’re Searching for the Yellow Pages, You’re More Lost Than You Think

  In 1992, 90% of business searches were done through the yellow pages.  Since the internet hadn't been invented yet, they didn't have a lot of alternatives.* Back in the good old days, a search went something like this: Pick up phone book. Turn to "Shoe Stores" Check out the ads … [Read more...]

Social Media Film Study: So I Married an Axe Murderer

This is one of a series of articles asking what a social media marketing manager would do to market films via social media if they came out today.  Today’s film is So I Married an Axe Murderer with Mike Meyers and Nancy Travis. First of all, this film came out in 1993, right in the midst of Mike … [Read more...]

Facebook and Twitter and Google+ AND Pinterest? How Much Social Media Does My Business Really Need?

In the last few years, businesses have become more aware of their need to engage with the community via social networks.  But the proliferation of options has become confusing, especially because fans of the each network all say that theirs is the best.  Good luck convincing an avid Twitter user … [Read more...]

3 Ways to Grow Your SEO Without Blogging

Over the last few years, good search engine optimization (SEO) has become more important than ever.  Once upon a time, a site could throw a few backlinks up, and the SEO would flow like wine.  Unfortunately for the website owner, search engines are onto that particular scheme.  With the adjustments … [Read more...]