5 Tricks for Beating the Social Media Summertime Blues

Is your business having trouble getting traction this summer?  Are you having a hard time figuring out what blog content to generate or social media bandwagons to jump on? Summer can be tough.  With a lot of people on vacation, most businesses delay action on important decisions until the fall, … [Read more...]

It’s Been a Busy Winter – And We’re Loving It!

Candace and I have been growing BlogPudding slowly for a couple of years now, focusing on our marketing and making sure that we didn't take on more than we could handle.  During November we got a couple of new clients, and we really started getting busy in February. It's been a wonderful season … [Read more...]

New Year’s Resolution? Get More Customers!

It's mid-January, and if you're like most of us, those New Years resolutions to put more effort into social media are already starting to look pretty hard to reach. Do your goals look something like this? 1. Spend an hour a week on Twitter. 2. Spend two hours a week on LinkedIn. 3. STOP GOING ON … [Read more...]

Social Media for Artists (Part 4): Marketing Strategy Starter Kit

This is the last of our four part series on social media marketing for artists.  If you want to start from the beginning, it's here.  In this article we’ll cover a basic starter strategy for marketing yourself as an artist through social media. Artist businesses need to be on Pinterest, … [Read more...]

Social Media Marketing For Artists (Part 3): How to Create an Artistic Niche for Yourself

This is Part Three of a Four-Part series on social media for artists.  (If you want to start at the beginning, see Part One.) This post is not simply about social media – it’s about basic marketing.  Branding yourself means having a consistent image and sticking with it, and that includes the … [Read more...]

Social Media for Artists (Part 2): Effective Social Media

This second part of our four-part series on social media marketing for artists covers more broad strokes on how you can find and meet your market, and where to focus your efforts.  (Find Part One here.) Have a purpose in mind. This may sound simple and obvious but far too many people have no idea … [Read more...]

Social Media Plan for Artists (Part 1): How to Communicate as an Artist Brand

Social media marketing for artists is a lot like social media marketing for any business, but with some added benefits.  Alas, if you’re looking for a quick fix for your problems, you’ve come to the wrong place. With social media, shortcuts are useless. Your success as an artist will revolve around … [Read more...]

The 194 Top Responsibilities of Small Business Owners (Ha!)

The job of a small business owner seems to get bigger and bigger every year.  Once upon a time, someone could decide they wanted to have a window-installation business, and five minutes later they had traded a donkey for three months' worth of storefront rent and six panes of glass and they were in … [Read more...]

How Do I Find My Customers?

While medium to large sized businesses have a line item in their budget for market research, a sole proprietor or small business owner likely will not.  The sole proprietor generally starts a business based upon his or her personal beliefs about their product or service, and who they believe will … [Read more...]

Small Business Strategy: How Much Social Engagement Can You Handle?

In a meeting with a potential PR company client this week, I was asked a question that stumped me.  And for the life of me I couldn't figure out why. "Do you do full social media engagement or do you only do posts and expect the client to do the follow-up?" The answer is, "Heck yes we do full … [Read more...]